Foxholm

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~ FOXHOLM

year

2021

PROCESS & PM

DESIGN THINKING
SCRUM BOARD
DAILY SCRUM
BURNDOWN CHART

RESEARCH & ANALYSIS

BMC
SWOT/TOWS
SURVEYS
CARD SORTING

Github

Visit Page

Foxholm is a luxury secondhand store based in Østerbro, Copenhagen. When we first met the owner, Christina Reeves, the Webshop had close to no income. She wanted our help to increase online sales and change the visual ID to bring out more of her personality.

mockup of the landingpage of the website kattens vaern

Design

After testing the existing site we discovered problems with the amount of information on the Webshop, resulting in users feeling overwhelmed and confused. Based on this, we decided make the Webshop feel lighter by grouping information and simplify navigation to improve the user experience.

Simple, neutral monochromatic colors were used as primary colors to create a minimalistic look. The orange color symbolizes the Fox in the company name. The name itself is inspired by Christina’s own last name “reeves” which means fox. This way, we could use color to personalize the Webshop. As a contrast to the warm, orange, we used blue to catch the eye of the user.

Code

Our solution was built by creating our own customized WP child theme with plugins such as “pods” installed. With this, we could use custom pods to create buttons and products for the Webshop.

The filter buttons in the loop view were created using Custom Taxonomy Pods. When customizing the child theme, we added event listeners to the buttons to make them clickable.

To get the products we fetched the JSON data using async function and WP REST API. Before coding we planned the layout of the website by making wireframes and defined our final design with mockups.